Iwata took a slight jab at the competition during his speech, stating, “We aren’t planning on competing with the PS3, but we’d like it to be said that in the end, Nintendo sold more.” Article
Oh, I thought they were above this sort of thing..
I have a friend who had a Japanese DS that broke down. He got the US Nintendo customer service to fix it and then ship it to him for free to the UK. Now that is service.